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Sales is ultimately successful only with marketing’s help — and vice a versa

Mereo

Sales and marketing alignment remains a pervasive issue derailing selling organizations. And some organizations in the past have realized sustainable revenue performance with no or little marketing help. Yet, the potential of a marketing and sales fueled organization is powerful. Sales and Marketing Intersections.

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3 Marketing Technology Hurdles in 2019 and How to Avoid Them

SmartBug Media

Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. Aim to improve data quality. There is no avoiding it; your data is going stale at a rapid rate. Is the team producing more content in less time?