KoMarketing Associates

APRIL 7, 2021

Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Vary your content formats.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Parse.ly

JANUARY 28, 2021

Earlier in January, Jen Jones – CMO at Dataminr, Russ Somers – VP Marketing at TrustRadius, Brendon O’Donovan – VP Product Marketing at Telesign, and Dave Cardiel – VP Marketing at Parse.ly Consistent with our expectations, lead generation and engagement were top of mind.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . And you may need lead gen and sales metrics (like cost per lead and cost per sale or ROI) for those two goals. . Lead count. Lead quality (we lead score). . . Triblio | CMO. . . Mercurygate.com | CMO. . . OK - let’s dive deeper. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

DECEMBER 14, 2010

These landing pages all had CTAs and forms for lead capture. PR was the backbone of our lead gen program. There is no harm in trying to direct a PR campaign to a lead capture form, but the power of PR is when it catches and creates a broad impact. They know it’s critical for their survival.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

SnapApp

OCTOBER 3, 2017

Triblio | CMO. . . Orbit Media | CMO. . . Phizzle | CMO. . . Being there shows that your marketing team are keen to know more about the sales team's work and are willing to help beyond lead-gen. . . Ausmed | CMO. . . 2: Look for opportunities to put lead capture forms anywhere.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97