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An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. Imagine you want to automate your marketing operations, one way to do this is to research off-the-shelf products. 2016 was the year when the marketing technology mantra materialized.

API 40
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Check out the amazing speakers who will be at MarTech Boston

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Let’s start with the keynotes: David Edelman , CMO of Aetna, on B2C marketing and digital transformation. Rishi Dave , CMO of Dun & Bradstreet, on B2B marketing and digital transformation. Frank Bifulco , CMO, and Mark Pickett , senior director of customer analytics, at Staples. Anuj Agrawal , CMO of Earth Networks.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

How you build and operate your technology-powered capabilities impacts your marketing. ” Next, I’ll moderate a fireside chat with three of the pioneers of the martech industry: Brian Kardon , the CMO of Fuze ; Jon Miller , the CEO of Engagio ; and Mike Volpe , the CMO of Cybereason.