article thumbnail

AI in Marketing: The New Frontier

Conversica

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. Marketing AI: Looking Beyond the Past.

article thumbnail

4 Ways to Reduce Your CPL on Facebook by 50%

Metadata

As a skeptical marketer, the first thing we did was turn on the model and tell no one to prevent it from becoming a self-fulfilling prophecy. So unless you are chasing someone in a new market, even the most dialed-in demographic targeting will still result in a ton of wasted ad spend. VP of Marketing @ Help Scout.

CPL 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What, exactly, does a fractional CMO do?

The Marketing Blender

What, exactly, does a fractional CMO do? or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 98
article thumbnail

What, Exactly, Does a Fractional CMO Do for My Business?

The Marketing Blender

An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 52
article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. A SaaS marketing strategy is owned by your CMO, and the plan is owned by a marketing manager.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. A SaaS marketing strategy is owned by your CMO, and the plan is owned by a marketing manager.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. A SaaS marketing strategy is owned by your CMO, and the plan is owned by a marketing manager.