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‘There’s a Bigger Risk Sitting on the Sidelines’: Why GE’s CMO Does Everything Your Brand is Afraid Of

Contently

On the marketing conference circuit, there’s few things worse than going on right after GE CMO Linda Boff. GE is a surprisingly fast mover for such a large enterprise. To mirror that, we have really pioneered many first-to-market activations, experimenting on new platforms, using new technologies. It’s deliberate.

CMO 60
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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. Crestodina is the co-founder and CMO of Orbit Media, an award-winning and socially-conscious digital marketing agency located in Chicago. Carla Johnson - Keynote Speaker, Storyteller, and Author. Find him on Twitter & LinkedIn.

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Top Marketing Conferences in 2018

Brandpoint

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Covers latest advances in augmented reality, BR and AI for storytelling and digital experiences. ” Forbes CMO Summit. Host: Innovation Enterprise.

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If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

At first, growing marketing complexity became a compulsion that I blamed for chaining me to my laptop. At the time, Skyword had recently launched the Content Standard, a digital publication and enterprise information hub focused on the future of marketing, creativity, and storytelling.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Interactive content and visual storytelling. Avinash Kaushik of Google recently said, “It’s not a mobile first world, it’s becoming a mobile only world.” One of our clients saw an average reduction of 85% in “Time to First Byte” and 69% in “Time to Load” after implementing AMP on their website. Visual brand storytelling.