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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

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‘There’s a Bigger Risk Sitting on the Sidelines’: Why GE’s CMO Does Everything Your Brand is Afraid Of

Contently

On the marketing conference circuit, there’s few things worse than going on right after GE CMO Linda Boff. GE is a surprisingly fast mover for such a large enterprise. To mirror that, we have really pioneered many first-to-market activations, experimenting on new platforms, using new technologies.

CMO 60
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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.