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An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. Market leaders like Adobe, Marketo, Twitter, and Apple either opened or revamped their API and developers’ platforms.

API 40
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Check out the amazing speakers who will be at MarTech Boston

chiefmartech

If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day conference you won’t want to miss. Let’s start with the keynotes: David Edelman , CMO of Aetna, on B2C marketing and digital transformation. But that’s just the beginning.