DemandBase

MARCH 12, 2020

Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere. Demandbase even held an Advanced ABM Certification Workshop the day after the conference. Peter Isaacson, CMO, Demandbase. Peter Isaacson, CMO, Demandbase.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

Heinz Marketing

MAY 14, 2019

Earlier this spring, Demandbase published a complete, book-level guide to ABM. Written by Chris Golec , Founder and CEO, Peter Isaacson , CMO, and Jessica Fewless , VP of ABM Strategy at Demandbase. Demandbase has been around since the beginning of the ABM movement. Refreshing! ABM is not rocket science.

Account Based Marketing 70

Account Based Marketing ABM DemandBase Budget Programs 70

PathFactory

FEBRUARY 21, 2019

Plus she is hosting a brand new workshop at the event called How to Leverage Existing Marketing Elements to Support Sales where she will share her framework to bridge the sales and marketing gap. link] #B2B #marketing #CMO @B2BMX @DG_Report. He’s also one of the CMO mentors at this year’s B2BMX. Follow : @PamDidner.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

Heinz Marketing

AUGUST 30, 2021

So, my speaking engagement side, so if you look at Sales for Life’s revenue line item, we did a quarter million dollars a year in speaking and workshops. There was either buying intent, there was greater workload consumption or product usage, or there was compelling events. Jamie: I was able to quantify it.

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

chiefmartech

FEBRUARY 14, 2019

We’ll follow with a fireside chat with the remarkable Ann Lewnes, CMO of Adobe , discussing the balance of creative and analytics, the interplay of technology and talent, ways in which marketing organizations are evolving structurally, and the trends in the industry that inspire her most. Attendees not only learn new things.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41