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Top 3 Demandbase Reports to WOW your CMO

Engagio

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! And, with Demandbase table visualizers, you can report on any account list graphically in seconds.

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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

Moving Away From Strictly Keyword Targeting. They’re getting away from just strictly keyword targeting. I just had a conversation this morning with a very talented CMO of a large B2B software company. So it’s not that you can’t generate conversions. Meta keywords left in what?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line.