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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks. Many marketing organizations have doubled down on customer retention, up-sell and cross-sell strategies, often leveraging incoming intent data signals.

article thumbnail

What B2B Marketing Tactics are working right now during COVID-19?

Engagio

Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks. Many marketing organizations have doubled down on customer retention, up-sell and cross-sell strategies, often leveraging incoming intent data signals.