article thumbnail

Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

I heard firsthand about black hat SEO tactics in 2002, at Confab , the conference for consultants by consultants. I attended a presentation in which a consultant told his SEO horror story. ” “Don’t participate in link schemes designed to increase your site’s ranking or PageRank. May I suggest one?

PageRank 100
article thumbnail

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Recent CMO Council / Deloitte research shows that boards of 68% of companies expect marketing departments to have a measurable contribution to revenue of an organisation, and the way best of class marketing organisations will do this is through the various forms of MarTech. Growth Hacking CMO. Wallace Consulting. Baochi Nguyen.

article thumbnail

The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Based in the United Kingdom, Dan McCarthy is the co-founder of Zeno Assessment Software and CEO of Verax Consulting. Andy Crestodina, co-founder and CMO of Orbit Media , recommends putting some focus on longer keyword phrases with fewer SERP features. Use rel=”nofollow” on links when you don’t want to pass PageRank.