Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. Have you successfully measured the return of marketing investment (ROMI) of your ABM programs?

Account Based Marketing 326

Account Based Marketing ABM Work Management Marketing Management 326

Valasys

AUGUST 30, 2019

As Deep Focus CMO Jamie Gutfreund quoted, “If, as a brand, you aren’t putting energy into understanding Gen Z, you are losing an opportunity to anticipate the future of consumer behavior.”. The companies also need to develop new mobile apps and keep abreast with the latest marketing technologies to convert Gen Z shoppers.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

AUGUST 28, 2019

Reasons to Join the Action: CMO and Future of Marketing Middle East. CMO and Future of Marketing Middle East will be beneficial for a corporation, an eCommerce organization, government organizations, service providers, retailers, marketing agencies, or marketing solution providers. Make Business Connections: .

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40