Liveintent

MAY 23, 2018

Hotel chains like Starwood, Marriott, and Hilton constantly jockey for attention with offers of extra points and special perks in newsletters they send to guests who’ve opted in. There’s plenty for email marketers to learn from travel newsletters that they can apply to their own industries. Playing the email game.

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

Sharpspring

SEPTEMBER 29, 2021

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. Or worse, a bunch of spam reports.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. What Is an Email Marketing Campaign?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Anything Goes Marketing

OCTOBER 11, 2006

If you're new to the world of email marketing then I have a few good resources for you! For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". DM News has published their " Essential Guide to Email Marketing ".

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Hubspot

DECEMBER 5, 2012

Marketers “sent” emails in 1995. Today, marketers “set” emails. Instead, many marketers simply set up an email and use it for months. Instead, many marketers simply set up an email and use it for months. This presents a hurdle for lead nurturing marketers. They were fresh and manually made-to-order. The challenge?

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28