KoMarketing Associates

JUNE 21, 2018

Focusing entirely on clickthrough rate without any thought to how the click performs later in the sales process. Also, heed Google’s warning: “If you’re using Smart Bidding, which prioritizes conversions, AdWords will automatically use the ‘Optimize’ ad rotation setting.”. Not keeping track of what they’ve tested and how it performed.

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

Hubspot

FEBRUARY 26, 2018

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. As you optimize your web pages and emails, you might find there are a number of variables you want to test. This is a process called multivariate testing.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

MAY 17, 2016

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. As you optimize your web pages and emails, you might find there are a number of variables you want to test. This is a process called multivariate testing. Before the A/B Test.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Convert

AUGUST 1, 2022

Instead, it helps the team measure and track the input and the output (the input being the only factor that is squarely in control of the optimizer) and use them as a gauge of progress. Good Read: The Complete Guide to Multivariate Testing in 2022. For instance, conversion rate optimization for average order value (AOV).

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105