Clickthrough Multivariate analysis Open Rate Optimization 
Hubspot
FEBRUARY 26, 2018
Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. As you optimize your web pages and emails, you might find there are a number of variables you want to test. This is a process called multivariate testing.
Hubspot
MAY 17, 2016
Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. As you optimize your web pages and emails, you might find there are a number of variables you want to test. This is a process called multivariate testing. Before the A/B Test.
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