Clickthrough Multi-Touch Attribution ROAS Template 
Hubspot
AUGUST 8, 2019
This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. Let’s touch on some common PPC goals and how to measure them. Quality Score.
Outbrain
NOVEMBER 2, 2020
Some of these campaigns are likely organized into multi-touch funnels that span multiple platforms. What’s more, attribution is famously challenging, and it’s only getting more so. You need a side-by-side view that overcomes variations between attribution and monitoring methods. Ad Campaigns Are Highly Complex.
Expert insights. Personalized for you.
77 
Let's personalize your content