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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. Marketing Qualified Leads Conversions. Jostle | Growth Marketing Director. . . At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. Dustin Tysick.

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10 Things Every Email Marketer Can Relate To

Webbiquity

3) Every time your email’s clickthrough rate is higher than your benchmark. Email marketing is hard. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. As a fellow email marketer, I’ve got your back.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. One thing many marketers overlook on SlideShare is the ability to place clickable hyperlinks in your presentations.

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How to Make Your Emails More Interactive [Expert Tips + Examples]

Hubspot

Ashley Riordan, growth marketing manager at HubSpot says nowadays, users expect more. Perhaps your clickthrough or open rate is low, and you want to encourage your subscribers to participate. Take The Daily Carnage , a daily newsletter that covers all things marketing. A good rule of thumb is one per email.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Top Content Marketing Resources for Startups. The HubSpot Blog. The Content Marketing Institute Blog. Top Content Marketing Tools for Startups. Content Management: WordPress, HubSpot , Vidyard. Social networks can change the rules overnight, for any reason, and there’s nothing you can do about it.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Social networks can change the rules overnight, for any reason, and there’s nothing you can do about it. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. But there’s a cost. Test things like personalization, emojis, memes, subject lines, button colors, etc.