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What is the Number One Strategy for Effective B2B Lead Generation?

KEO Marketing

66% of consumers have made a purchase online as a result of an email marketing message. – Source: Direct Marketing Association. Email marketing is an effective lead generation strategy because it is a close connection with potential clients. . – Source: Harris Interactive. – Source: MarketingSherpa.com.

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Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths

Hubspot

For starters, email is still an incredibly popular medium amongst marketers (see the below chart). According to a 2013 study from the Direct Marketing Association , 66% of consumers have made an online purchase as a result of a marketing email. Marketing automation is impossible to master.

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The 100 Email Marketing Statistics You Need to Know

Atomic Reach

percent of B2B marketers and 38.46 Seventy-nine percent of B2B marketers credit email as the most effective distribution channel for demand gen efforts. Clickthrough rates are 47 percent higher for B2B email campaigns than B2C email campaigns. 93 percent of B2B marketers use email to distribute content. percent of B2C.