Email marketing is dying: 3 actions to help it survive (and thrive)
Martech
MAY 24, 2023
New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.
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