multi-touch social-network 
Hubspot
AUGUST 8, 2019
Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). CPM (Cost per Mille).
Act-On
FEBRUARY 26, 2024
What is an Ad Network? Ad networks connect advertisers to publishers, typically by aggregating ad inventory across multiple publishers and offering it to advertisers as a single point of contact. Marketers use different attribution models to assign value to different touch points and calculate ROI. What is an Ad Serving?
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