The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). CPM (Cost per Mille). CPM, also known as cost per thousand, is the cost per one thousand impressions.

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63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Clickthrough Rate (CTR) : Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. Cost per Lead ( CPL ): How much an advertiser pays, on average, for each ad click that results in a lead conversion.

Turn Your Data Points Into A Data Picture With Account Scorecard

Terminus

But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. You track CTR, CPM, and CPL on every permutation of channel and content or ad creative. The Need for Account-Centric Measurement. But how do you know it’s working.

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