Terminus
MAY 23, 2019
But between click-through rates, opens, web visits, and a whole mysterious black box of offline stuff, it’s still a struggle for all of us to communicate the value and impact of marketing programs on pipeline and revenue. And too often B2B marketers end up in this scenario: You’ve measured everything. Your UTM hygiene is pristine.
Act-On
FEBRUARY 26, 2024
How to Find a Better Marketing Automation Solution Stop dreading your software. You deserve marketing automation that fits better with your team’s needs. For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data.
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Brandpoint
JUNE 24, 2021
You can determine the CPL for each of your marketing campaigns including webinars and events, display ads, paid media, paid social and more. Measuring the CPL will help you measure the cost effectiveness of your marketing campaigns if your main goal is to attract new leads. CPM: Cost-per-Thousand (impressions).
Vidyard
MAY 13, 2020
The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views). Clickthrough rate (CTR). Watch time. Average watch time.
Vidyard
MAY 13, 2020
The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views). You also can’t use GIF thumbnails.)
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