The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
Accuracy and completeness will inevitably be reduced if the sales rep doesn’t follow the prescribed workflow designed by Salesforce in 1999 : that a lead be directly converted into an opportunity, always, every time. Of course, on the front end, you can see how they are performing when it comes to clicks and conversion rates.
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