Click Rate Cost per Lead CPM Intent Leads 
Metadata
DECEMBER 8, 2021
Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). Website traffic is still an important leading indicator for assessing how effective your ads are at driving the right traffic to your site (i.e. Website traffic.
LeadSquared
JUNE 22, 2021
Audience who are most likely to click on your ad. Lead Generation Conversions You want your audience to fill up a LinkedIn lead gen form. This ad will reach people who are more likely to click and can help you land more visitors to a specific web page. The idea here was to aim for more clicks, likes, shares, and comments.
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