article thumbnail

ABM Measurement: The 9 Most Important Metrics to Track


Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). In general, you’re looking to keep your CTR as high as possible and your costs (CPM and CPC) as low as possible, so you can reach as many individuals within your list of accounts as possible.

article thumbnail

How to Crack LinkedIn Ads: Lessons from a Pro


I am sure that a remarketing campaign based on this audience will help you generate high intent leads, assuming that your audience size is decent. Note: CPC – Cost Per Click CPMCost Per Thousand Impressions CPV – Cost Per View CPS – Cost Per Send. Maximum Delivery.