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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. So consider sending some of your ppc traffic to an interactive tool, rather than a traditional lead generation download/opt-in form. Conclusion.

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Why we care about performance marketing

Martech

How performance marketing can help marketers succeed. The future of performance marketing. What is performance marketing? Performance marketing is any online marketing activity that can be tracked and attributed to a specific action or result. Additional reading.

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How to Get Started with Performance Marketing

Outbrain

While in the past, attribution was nearly impossible, data transparency now enables marketers to optimize their campaigns so they perform better. And that’s why it’s called “performance marketing”. What Is Performance Marketing? The affiliate receives payment only for actions taken, such as clicks, conversions or leads.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Top 10 Reasons to Double Your Search Budget for '08 by ClickZ Writer Kevin Lee gives ten reasons to dramatically increase search spending, including the growth in search volume, recognition that online campaigns drive both direct and offline behavior, and keyword price escalation (due the increasing popularity of this medium). fade a bit."

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