What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Traditional media ad buying is a time- and labor-intensive process. Because of the speed of the entire process it is referred to as Real-Time Bidding (RTB). Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. How much does it cost?
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