Customer Experience Matrix

MAY 23, 2012

The situation – and barely concealed frustration – is captured perfectly in the headline from a recent Forrester Consulting study sponsored by Silverpop : “Response Metrics Are Used To Evaluate Success, Leaving Customer Or Business Impact Metrics Largely Ignored”. Even careful testing can’t always capture all program steps or contingencies.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

Content Marketing Institute

NOVEMBER 9, 2017

While Joe typically offers a (helpful) laundry list of core competencies any content marketer needs, my list has a twist: The skills are broadly classified based on where you are within your company’s content marketing maturity. Some teams have SEO experts on staff, while others bring in a consultant as needed. Maturity level.

Planning 96

Planning Content Marketing Ad Building Work Management 96

Online Marketing Institute

DECEMBER 13, 2010

The second largest contingent of bloggers have done so for 2-4 years, followed by a group of dedicated writers who have been at it between 4-6 years. Technorati reports that most bloggers classify themselves as hobbyists. When you add a dash of perspective to it, we realize the value of a blogging platform.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40