Class, Media Plans, Peer-to-peer and Web 2.0

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. I should know — I am an engineer too. So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Engineers are creatures of habit.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

JULY 8, 2010

Vampires have class. Robert Scoble argued that email faced deletion at the hands of Web 2.0 philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I had an epiphany the other day. They must be explicitly invited into your home in order to enter. So too with email.

RSS

RSS Paid Search Agency Social Media Email Marketing

B2B Marketing Zone

5 Things Industrial Marketers Must Do to Attract Engineers and.

3 Reasons Email is the Coolest Vampire Today

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