Class Lead Management Lead Qualification Marketing Leads 
ViewPoint
MAY 23, 2017
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel.
B2B Marketing Directions
JANUARY 4, 2015
The topic of the webinar was "What Best-in-Class Marketers are Planning for 2015," and the content of the webinar was based on research conducted during 2014 in Aberdeen's customer-facing practice areas. Ross focused on two major issues: What were the top challenges facing marketers in 2014? In this webinar, Ms.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
OCTOBER 14, 2008
My mom tells me that the class had 50 percent teachers, 20 percent doctors, and a handful of firemen and policemen. No B2B marketers. And when you leave college, you don't say "I am going to be the best B2B marketer in the software industry. Our basic lead generation campaign was outbound to this narrowly defined target.
Adobe Experience Cloud Blog
JANUARY 18, 2012
LinkedIn users are typically college educated, middle- to upper-class and with no kids. Part of the reason many B2B marketers overlook LinkedIn’s potential is that they don’t realize the breadth of information available. As of July 2011 , when the network had 119 million members worldwide: 58.5% were female. 35% were aged 35 to 54.
Anything Goes Marketing
FEBRUARY 21, 2009
The best in class marketers have their CRM synced up to their marketing automation platform which means that known contacts from their CRM should already have an associated sales rep. Your marketing automation platform should also allow you to dynamically include the sales reps information as part of the autoresponder.
Expert insights. Personalized for you.
192 
Let's personalize your content