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5 Ways to Jumpstart Your Content Strategy During Coronavirus

Conductor

But while it’s true that your core offerings might be deprioritized during social distancing, this doesn’t mean that your values and expertise are too. The goal isn’t necessarily to rank for those keywords, but to research what topics to address for your customers. . Create a Lead Nurture Strategy for Awareness Traffic.

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

They just know their target audience, and provide content of real value to them. I am talking small little things of value. b) You can even create video testimonials during the exam seasons, or for your lead capture landing pages. to create videos of value. They want answers, but they want them without much effort.

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15 Important Ways to Use Case Studies in Your Marketing

Hubspot

And how can you squeeze the most value out of them? A CTA leading to your case studies page. Get Inspired: Theresumator.com incorporates testimonials onto their homepage to strengthen their value proposition. Okay, so you know case studies work. The question is, how do they work? On Your Website. Bonus Tip: Get personal.

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6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

million: Couchbase provides an enterprise-class, multi-cloud to edge database & unlike other NoSQL databases offers the robust capabilities required for business-critical applications on a highly scalable & available platform. The campaign achieved 220% of its lead generation target & delivered an initial ROI of 25:1.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic also powers digital experiences through a built-in headless CMS. Act-On Software.