article thumbnail

The Ultimate B2B Marketing Glossary

Envy

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

It will include specific initiatives and tactics, covering the plans for your outreach, PR, social media, email, content, and more. Pay attention to activation rates, too. Provide a SWOT analysis with a list of competitors and their value propositions, such as features, pricing models, and USPs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

It will include specific initiatives and tactics, covering the plans for your outreach, PR, social media, email, content, and more. Pay attention to activation rates, too. Provide a SWOT analysis with a list of competitors and their value propositions, such as features, pricing models, and USPs.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

It will include specific initiatives and tactics, covering the plans for your outreach, PR, social media, email, content, and more. Pay attention to activation rates, too. Provide a SWOT analysis with a list of competitors and their value propositions, such as features, pricing models, and USPs.

article thumbnail

6 Tips for Inbound Appointment Setting

Belkins

In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. Does it cover your churn rate and other financial issues? Then, you check out the situation in the market and start mapping your possible directions. Management level. Who oversees the processes at your company?

Tips 67
article thumbnail

The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Imagine having a state-of-the-art GPS but no destination in mind.