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The Ultimate B2B Marketing Glossary

Envy

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Pay attention to activation rates, too. Other important KPIs include: Churn rate : If customers are quitting your product, you need to figure out what to improve to make them want to stay The ratio of CAC (customer acquisition cost) to CLV (customer lifetime value) Monthly recurring revenue (MRR) to keep track of your growth.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Pay attention to activation rates, too. Other important KPIs include: Churn rate : If customers are quitting your product, you need to figure out what to improve to make them want to stay The ratio of CAC (customer acquisition cost) to CLV (customer lifetime value) Monthly recurring revenue (MRR) to keep track of your growth.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Pay attention to activation rates, too. Other important KPIs include: Churn rate : If customers are quitting your product, you need to figure out what to improve to make them want to stay The ratio of CAC (customer acquisition cost) to CLV (customer lifetime value) Monthly recurring revenue (MRR) to keep track of your growth.

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Conduct keyword research to ensure your content is optimized for search engines.