SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours
SEPTEMBER 21, 2021
The vast majority of startups fail because they lose customers faster than they win new ones. Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. . Churn Rate.