Adobe Experience Cloud Blog

FEBRUARY 15, 2017

What is the churn rate of the customers in this vertical vs. your overall churn rate, and what factors might contribute to that? Don’t forget about others who play a role in the purchase process as well, such as influencers or gatekeepers. Call scripts: General guidance on what to say when cold calling prospects.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

PureB2B

SEPTEMBER 11, 2016

Churn Rate. Cold Calling. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Gatekeeper. The best examples of gatekeepers are personal assistants and receptionists. This is a metric that measures what percentage of your customers you retain.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Churn Rate. Cold Calling. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Gatekeeper. The best example of gatekeepers are personal assistants and receptionists. This is a metric that measures what percentage of your customers you retain.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

NOVEMBER 12, 2014

" Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Cold Calling.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28