The ROI Guy

FEBRUARY 4, 2009

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Bullet-proof business cases need to be made for any money to change hands. Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

OCTOBER 22, 2010

Advice - A sales enablement focus is required to arm sales professionals with tools to engage much earlier in the decision making cycle, such as with diagnostic executive assessment, benchmarking or business case ROI / TCO tools. Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases. Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

nDash

NOVEMBER 10, 2020

As SMB leaders see headlines for data breaches at the world’s largest organizations, they’re able to distance themselves from the stories. By breaking the profiles into enterprise and SMB sets, we can come up with some high-level, generalized cybersecurity personas to get you started. SMB Cybersecurity Personas. CEO and CFO.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

The ROI Guy

NOVEMBER 8, 2006

Soft benefits are less easy to quantify and rely on in a business case. We typically only include 10-40% of these indirect benefits in order to create a more reliable – take it to the bank – business case. Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

MAY 4, 2006

Right now, SMB IT spending growth is set to eclipse the enterprise, growing by a healthy 7.2%, up from 4.8% for 2005 – this according to Forrester latest research. With this recent rise, SMB spending is said to now account for almost 48% of all IT spending. How is IT spending changing for small and medium enterprises?

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

The ROI Guy

SEPTEMBER 4, 2007

The Business Case for Server Virtualization Alinean estimates that implementing server virtualization can address this rising cost of ownership issue by: 1. Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. Frugalnomics in Full Effect: Forrester and Gartner. Latest Research.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.

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Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. What is it? Quick and to the point.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

SEPTEMBER 8, 2010

Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. Study: Americans’ Social Net Use On The Rise, But Services Not Entirely Wasted On The Young by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

The ROI Guy

AUGUST 4, 2010

As a result, decision makers are requiring quantified business cases for >90% of all projects, first, in order to set priorities of what projects are considered, and second, to get executive signoff/ spending approval. Less than 17% trust vendor provided business cases unless third party research / proof is provided.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 16, 2010

Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. So how much is spent on sales enablement? SiriusDecisions Perspectives.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

AUGUST 5, 2010

Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester and IDC think Sales Enablement is a Big. Is ROI a Good Way to Make the Case for Change?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 10, 2010

In both cases, frugal buyers will be looking for proactive help in guiding budgets, and any project proposal must quantify a significant return on investment and quick payback. Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. Let the Good Times Roll?

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Most CRM ROI oriented business cases focus too much on the near term, counting only direct “hard&# benefits and ignoring the more important soft benefits that relate to customer satisfaction, retention and lifetime value optimization. Gartner CIO Study Highlights Need for Outcome-Base. Without customers, you dont have a business.&#

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

The ROI calculation does not recognize that in some cases, the projects total cost and benefit value may be so small that the net benefits are not worth considering. Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester and IDC think Sales Enablement is a Big. Is ROI a Good Way to Make the Case for Change?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. SMB call center features. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. SMB call center features. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52