6 Types of Transactional Emails That Every Email Marketer Should Know
Adobe Experience Cloud Blog
JULY 22, 2016
Avoid adding promotional language in the subject line or your email could be flagged as spam. While the CAN-SPAM act allows a transactional email to be used for promotions, the message of the email should primarily be transactional in nature. You can also use order confirmation emails to ask your subscribers for referrals.
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