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The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Email read rate/read time.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. This is great because the better you can track, the better you can optimize. In turn, this can improve overall marketing effectiveness.