Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
JUNE 8, 2017
A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. Would gloss over them as spam.". We had two goals in mind: Reduce subscriber churn. Improve clickthrough rate. It was too much.".
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