article thumbnail

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

Would gloss over them as spam.". We had two goals in mind: Reduce subscriber churn. Improve clickthrough rate. The welcome email -- which houses the subscription preferences landing page link -- was seeing a 40% open rate, leaving 60% of folks unaware that tailored subscription options even existed. Churn was down.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more here.).

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We hope you can bookmark this post and come back to it whenever you need to. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. 12) CAN-SPAM.