Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
Hubspot
JUNE 8, 2017
Would gloss over them as spam.". We had two goals in mind: Reduce subscriber churn. Improve clickthrough rate. The welcome email -- which houses the subscription preferences landing page link -- was seeing a 40% open rate, leaving 60% of folks unaware that tailored subscription options even existed. Churn was down.
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