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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. Channels are dead.

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So you wanna make a viral video?

Vidyard

We’ve all seen the viral videos. If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon. Viral videos are meant to be 100% entertaining.

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Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

82% of B2B marketers reported success with video marketing initiatives. Not every campaign needs a video, and to help you decide when it’s worth pressing record, here’s a few questions to ask about your campaign: 1. Do you have the proper resources to make it work for this campaign?