campaign small-business 
Customer Experience Matrix
DECEMBER 27, 2010
Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.
Customer Experience Matrix
JUNE 19, 2015
Small businesses constantly cite cost as a major roadblock to adoption. Mautic campaign builder The reason for the delay may be as simple as the generous funding available to marketing automation start-ups. But first let me cover one more business issue, which is that there are two ways to get Mautic.
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Customer Experience Matrix
JANUARY 22, 2013
Infusionsoft today announced it has acquired social lead generation vendor GroSocial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. This comes two weeks after Infusionsoft raised $54 million in new funding.
Customer Experience Matrix
DECEMBER 13, 2011
For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. Act-On Software recently reported that 40% of marketers are dissatisfied with their campaign management program. It also gives access to more expertise than a small marketing department could ever build internally.
Customer Experience Matrix
AUGUST 12, 2010
On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. Prices are a little lower than for products in the Small/Mid Size category, but the difference isn't usually that large.
Customer Experience Matrix
NOVEMBER 17, 2010
Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.
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