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Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for. This is only a content summary. This is only a content summary.

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Industrial Website Redesign: Why It’s Not a DIY Project

Tiecas

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Common mistakes include prioritizing aesthetics over functionality, lacking compelling content, or neglecting alignment between the website and your existing sales process.

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Industrial Website Redesign—When Failure is Not an Option

Tiecas

Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools. This strategy should align closely with your sales process, business goals, and content marketing strategy. However, neglecting content creation can hurt the success of your website.

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Manufacturing Lead Generation: 5 Strategies to Power Your Sales Pipeline

Tiecas

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

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How to Craft Compelling Manufacturing Content that Resonates with Engineers and Attracts Industrial Buyers

Tiecas

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. I cannot emphasize this point enough.