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Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. We’ve compiled some of the ways in which the developments of the past year have played a role in shaping the direction of SEM industry — and how they’ll potentially play out in the New Year. GDPR Sets a New Global Standard .

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SMX West 2017 Top 3 PPC Takeaways: Attribution, Local Search Engine Marketing, Audience Targeting

QuanticMind

If you work in SEM, you know this challenge well. By checking individual paths for keywords and landing page URLs, it’s possible to get a sense of how your mobile campaigns perform against your pure PPC campaigns. What were the biggest paid search insights and takeaways of the show? Let’s take a look now: 1.)

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SMX West 2017 Day 3 – Audience Targeting, PPC for Brands, Testing and Optimization

QuanticMind

QuanticMind wraps up Day 3 of one of the biggest search marketing conferences of the quarter with more sessions coverage from #SMX West, including targeting, brand SEM insights and testing best practices. When combined with keyword intent, this can be a powerful user targeting tool. SMX West 2017, Day 3. Advanced Audience Targeting.

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