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COVID-19 Digital Marketing Trends That Are Here to Stay

Digilant

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. 3 Pandemic-Proof Digital Marketing Trends. CTV Surppases Cable. of that growth. .

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Use Empathy to Enhance Content Marketing

ClearVoice

When most people think of content marketing, they think of creating content that serves a keyword strategy or data-based marketing plan. This is the premise of empathy marketing. What is empathy-based marketing? Marketing in the digital age is often about numbers and data. Empathy marketing examples.

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The Ultimate Guide to Video Marketing

Hubspot

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Why You Need to Focus on Video Marketing in 2018. Why is this important?