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YouTube for Business: What You Need to Know to Succeed

Vidyard

MAY 13, 2020

Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). Clickthrough rate (CTR). You can also remarket or retarget on YouTube.

Youtube 158
Youtube Cost Per Thousand Marketing Automation Services Business 158
article thumbnail

YouTube for Business: What You Need to Know to Succeed

Vidyard

MAY 13, 2020

You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views).

Youtube 65
Youtube Cost Per Thousand Marketing Automation Services Business 65
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