Buzz, Focus Group and P2P - B2B Marketing Zone

Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

OCTOBER 9, 2018

Lately I have to navigate many traditional outlets tilting away from earned media and leaning toward the P2P model (pay to play). Most of their residents commute to OKC, so we held two community focus groups, one in the small town and one in OKC. I am not a media buyer. We also surveyed company leadership.

Buzz

Buzz Advertising Agencies Paid Search Agency Business

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Convince & Convert

SEPTEMBER 20, 2010

link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. In interviews and focus groups we were talking about “brands&# and when they gave examples, it was clear they were thinking about big B2C brands. For that matter, you and I are brands.

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

Is Twitter for Business Even Worth the Trouble | social crm.

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