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How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. Take a look at what your audience responded well to, what content underperformed and what drove the most sales of your merchandise.

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How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. Take a look at what your audience responded well to, what content underperformed and what drove the most sales of your merchandise.

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20 Amazing Examples Of Brand Content Marketing Hubs

Marketing Insider Group

That post has 23,000 shares and more than 210,000 likes on Facebook! Lesson for brands: Take the buzz phrase “act like a publisher” literally. This site essentially re-imagines the way they merchandise their talent by focusing on the best stories and curating interesting and popular shops and shop owners.

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