Buying Cycle Research SIC Web 2.0 
Industrial Marketing Today
OCTOBER 2, 2010
According to SirrusDecisions research, the B2B buyer receives 20.3 Go beyond the high-level demographics of SIC/NAICS codes and company size. email campaigns per week, up from 15.4 per week in 2006. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.
Industrial Marketing Today
JUNE 3, 2010
I mean dig deeper than just the demographics like company size, job title, SIC code etc. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. This will also lower the client’s fear of “you just don’t get it.”
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