The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Another channel where a healthy content mix is vital is paid search (SEM).

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. . Effective demand generation.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. Does this sound like you or someone you know?

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

markempa

JANUARY 21, 2013

Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows. The real value of trade show interactions. One or two qualifying questions, such as the size of the account. Lead Generation: Trends in 2012 marketing budgets.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Content Standard

NOVEMBER 10, 2015

For B2B marketers, qualified leads look like the panacea for every corporate campaign. The thinking goes that if you deliver leads to sales, then you’ve made your company more money and justified your budget in the process. Setting Content Marketing Goals You Can Achieve.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Content Standard

NOVEMBER 10, 2015

For B2B marketers, qualified leads look like the panacea for every corporate campaign. The thinking goes that if you deliver leads to sales, then you’ve made your company more money and justified your budget in the process. Setting Content Marketing Goals You Can Achieve.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60